This isn’t just a supplement to business negotiations; it’s an essential part of a business trip, helping to:- Build trust through personal interactions in an informal setting.
- Understand the traditions and values of your partners, which is crucial for long-term cooperation.
- Create a positive image of your company by demonstrating respect for local culture.
Why is this important?"In the Arab world, deals are made not in offices, but over a cup of coffee. A cultural program is an investment in relationships, not just a polite gesture".