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Arab-Russian
Cultural Association

ARKA GROUP was created to strengthen ties (cultural, professional, public, social, scientific, economic) and develop international relations between the Russian Federation and the countries of the Middle East and Africa.
ARKA GROUP was created to strengthen ties (cultural, professional, public, social, scientific, economic) and develop international relations between the Russian Federation and the countries of the Middle East and Africa.
Facilitates the establishment of business relationships between Russian companies and those operating in the Middle East and Africa.

The organization supports projects with due consideration of the cultural and social characteristics of the Middle East and Africa, increasing the effectiveness of implementation.

ARKA GROUP complements traditional export tools with interregional cooperation and integration services.

This enables the building of trusting and sustainable relationships in regions unconventional for many Russian companies, which is a key competitive advantage.

Key services of ARKA GROUP include

  • Creation and support of long-term interregional partnerships.
  • Organization of specialized business trips and business missions.
  • Cultural exchange and development of intercultural relations.
  • Social and scientific projects to strengthen regional ties.
  • Support in building trusting and sustainable business relationships.
  • Cultural diplomacy and development of interregional cooperation.
  • Political and strategic support of international initiatives.

ARKA GROUP services aimed at investors

  • Supporting the creation of strategic international partnerships in the Middle East and Africa regions.
  • Consultations and support in cultural and business interactions, taking into account regional specifics.
  • Organization of specialized business trips to assess investment processes.
  • Expert analysis and monitoring of economic and social trends in the region to justify investments.
  • GR consulting and political support for projects to minimize risks and ensure legislative support.
  • Supporting ESG initiatives and sustainable development in international projects.
  • Educational programs and trainings to develop competencies in international business management.

ARKA GROUP is organizing a business trip to Kuwait and Saudi Arabia

флаг Саудовской Аравии
флаг Кувейта
Business missions help small, medium, and large businesses find new clients and partners, determine their level of interest in cooperation, and obtain feedback from potential foreign partners.
Negotiations are planned between representatives of small, medium, and large businesses and potential foreign partners with the aim of concluding foreign trade contracts and establishing bilateral economic relations.

For whom is the business trip being organized?

A unique offer for aspiring or existing exporters (small, medium, and large businesses registered and operating in the Russian Federation) interested in finding new partners and entering new markets.
ARKA GROUP provides the following assistance:
  • Formation of an individual list of relevant partners.
  • Organizing bilateral meetings with foreign companies, both general and individual for businessmen.
  • Visa support, assistance with hotel reservations, comfortable transfers within the host country.
  • Providing translation services during meetings and negotiations.
  • Pre-designed and approved schedule and additional locations for in-person meetings.
  • Negotiation support.
  • Assistance in submitting applications for participation in events.

Conditions of participation in a business trip

  • 1
    No more than two representatives may participate from one company.
  • 2
    Services are provided subject to the conclusion of an agreement with each participant.
  • 3
    The Center bears part of the company's expenses related to:
  • Organizing and conducting meetings and negotiations with potential foreign partners and investors;
  • Organizing and conducting meetings with members of the ruling royal families;
  • Preparing and distributing informational materials in Arabic;
  • Presentation of products or services; Engaging translators and other personnel;
  • Organizing logistics in business travel countries;
  • Organizing a cultural program* during business trips;
  • Collecting feedback on the results of participation in the event.
  • Organizing and conducting meetings and negotiations with potential foreign partners and investors;
  • Organizing and conducting meetings with members of the ruling royal families;
  • Preparing and distributing informational materials in Arabic;
  • Presentation of products or services; Engaging translators and other personnel;
  • Organizing logistics in business travel countries;
  • Organizing a cultural program* during business trips;
  • Collecting feedback on the results of participation in the event.
* Cultural program
This isn’t just a supplement to business negotiations; it’s an essential part of a business trip, helping to:

  • Build trust through personal interactions in an informal setting.
  • Understand the traditions and values ​​of your partners, which is crucial for long-term cooperation.
  • Create a positive image of your company by demonstrating respect for local culture.

Why is this important?

"In the Arab world, deals are made not in offices, but over a cup of coffee. A cultural program is an investment in relationships, not just a polite gesture".
October 24-31, 2025

Event Dates

Including arrival and departure days
Kuwait
October 24-26, 2025
Submit
Saudi Arabia
October 26-31, 2025
Submit
Kuwait and Saudi Arabia
October 24-31, 2025
Submit
Terms and conditions are discussed individually
After the business trip, we may extend our cooperation to include transaction support in the Middle East and Africa:

  • analysis of negotiations, strategy for further action;
  • assistance in concluding contracts — from drafting terms to final signing.

Organizers

With the support of

Business trip organizers

  • Irina Andreeva
    General Director of ARKA GROUP
    Focuses on cosmetics, perfumes, and household chemicals.

    General Director of KOSMIRA LLC, Founder of the LEO ET MADELEINE brand.

    Vice President of the Public Association of the Russian Industry Union of Manufacturers and Entrepreneurs in Foreign Economic Activity.

    Member of the Moscow Regional Branch of BUSINESS RUSSIA.
  • Anastasia Ugarova
    Partner of ARKA GROUP
    Works in developing advertising, PR, and GR strategies and implementing them. Expertise in promoting companies in the concert and theater segments, consulting, politics, sports, and social projects. Creating, organizing, and hosting major events, including federal business forums.

    Managing partner of the closed business and government community NETWORK OF LEADERSHIP.

    PR | GR | Political consultant.
  • Sergey Vereshchaka
    Partner of ARKA GROUP
    Industries — MedTech / Healthcare, Robotics, IT/AI, Biotech, Export & International Business.

    Moderator and expert at the Moscow School of Management SKOLKOVO, the MIPT Business Education Center, and the Skolkovo Technopark.

    Advises companies on expansion into MENA and CIS markets.

    More about.
Sergey Vereshchaka
  • Founder and former CBDO of Global Metra Digital Logistics — a manufacturer and integrator of robotic warehouse systems.
  • Responsible for structuring a startup within the MTG Group, raising $ 1.5M in investments, and expanding into international markets.
  • From a startup to the first robotic warehouse for a major oil and gas company in the UAE — all within three years.
  • Co-founder of IDS Metra Robotics — a joint venture and industrial robotics center in Kazakhstan.
  • Currently developing an export agency in the MENA region, primarily in Saudi Arabia, the UAE, and Turkey, where he lived for nine months.
  • Since 2015, has led and advised on over 50 international projects — from IT exports to Europe to robotics deployments in the UAE — covering the full cycle from client acquisition to localizing production.
  • Investor in technology companies.
  • Since 2024 — partner and investor in SUTURA MedTech, a startup developing control systems for bionic prosthetics and industrial equipment.
  • Founder of D1 Strategy Consulting — a firm specializing in building management systems, establishing boards of directors for mid- and large-cap companies, developing and implementing M&A strategies, and preparing companies for IPO.
  • Moderator and expert at the Moscow School of Management SKOLKOVO, the MIPT Business Education Center, and the Skolkovo Technopark.

Areas of Expertise:

  • International strategy development
  • Investment attraction
  • Corporate structuring and partnerships
  • Client and investor acquisition
  • Service-based business model design

Advises companies on expansion into MENA and CIS markets.

Contacts

i.andreeva@arka.moscow
+7 980 470 0518